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19 15 

Chicago & Northwestern Line 

The Direct Route to California 

19 15 

Four Fast Exposition Trains Daily 

Via Chicago, Union Pacific 
and North Western Line 

over the most direct and scenic route following the 
historic highway to 


Low Excursion Fares, $62.50 Round Trip from Chicago 
To San Francisco, Oakland, Los Angeles and San Diego, Cal. 

Tickets sold daily to Nov. 30, 1915. Return limit three months, 
not to exceed December 31, 1915. $17.50 extra for route via 
Portland or Puget Sound points in one direction. 

Choice of a wide variety of attractive scenic routes. 
Favorable stop-over privileges. Liberal return limits. 

The Most Complete Train Service Offered by Any Route 



Be sure your ticket reads 
via the 

Chicago & 

North Western 


and secure 

The Best of 

Personally Escorted 

Tours leave Chicago 

every Saturday 

under auspices 

Dept. of Tours, 

S. A. Hutchison, Mgr. 

148 S. Clark St., 

Chicago, III. 

Overland Limited 

(Extra-Fare Train) 

Los Angeles Limited 
San Francisco Limited 
California Mail 

The fastest and only exclusively first-class 
train Chicago to San Francisco. Saves a 
business day en route. 

Fast and luxuriously equipped train direct to 
Los Angeles and Southern California. 

Splendid fast electric-lighted train, without 
extra fare, Chicago to San Francisco. 

Fast train daily Chicago to San Francisco. 

The Chicago & North Western Ry. and connecting lines operate more 
miles of rock-ballasted, heavy double-tracked roadbed, protected by 
automatic electric safety signals, than any other transcontinental line. 

For train schedules, itineraries covering 

various tours and particulars call on 

your nearest agent or address 

Chicago & 
North Western Ry. 

A. C JOHNSON, Passenger Traffic Mgr. 
C A. CAIRNS, Gen 'I Pass'r and Ticket Agt. 

Chicago, 111. All trains arrive at and depart from the 

new Passenger Terminal, Chicago 


THE opening of the Panama Canal to the com- 
merce of the world will be celebrated by the 
most comprehensive and beautiful of universal 
expositions, the Panama-Pacific International Exposi- 
tion, which opened at San Francisco on February 20 and 
will close December 4, 1915. 

To the millions who will be enlightened and enter- 
tained, the exposition will prove an irresistible attrac- 
tion. Thirty-nine of the world's nations, in apprecia- 
tion of America's enduring accomplishment at Panama, 
are preparing for extensive national displays at San 
Francisco and an exhaustive presentation of the prog- 
ress of the American commonwealths is assured; and, 
in connection with the displays of the states and 
nations, there will be held a series of great national 
and international congresses and conventions whose 
delegates, assembling from every civilized portion of 
the globe, will present in standardized form the results 
of the world's best effort in recent years. 


^ Aside from the marvels to be enjoyed at the expo- 
sition itself, there is afforded to every one who has 

North Facade of the 
Palace of 
Facing the North 
Gardens Upon 
San Francisco Harbor 

longed to travel the opportunity to visit the Pacific 
Coast of America in 1915 under the most favorable 
of conditions, with a choice of different routes, upon 
the going or the returning journeys and the opportu- 
nity to stop over at various points of interest. The 
Call of the West at any time is a sufficient inducement 
to draw the traveler away from the beaten paths to 
Europe to the wonders of America, but its call in 1915 
will be filled with all the charms of the sirens of old. 

En route to the Pacific Coast the traveler may stop 
over, without additional expense, at any of the 
famous show places of Canada or the U. S. Upon 
the western coast of America he will find that not only 
San Francisco but the thriving and romantic cities from 
the lower harbor of California to the industrious re- 
gions of Puget Sound are donning their gala attire for 
the throngs that will take advantage in 1915 of the 
opportunity to make the greatest trip ever placed at the 
disposal of millions. 


The site of the Panama-Pacific International Expo- 
sition at Harbor View lies within the city limits of San 

Illustrations at Top 
of page: to the Left 
Sculptured Group 
''Nations of the East,' 
to the right ''Nations 
of the West." 



The Avenue of Progress, Looking North to San Francisco Harbor; the Palace of Mines, on the Left: the Palace of Machinery, on the Right 

Francisco as a crescent upon the shores of San Fran- 
cisco Bay, just inside the Golden Gate. No more 
picturesque location, nor one more appropriate to the 
celebration of a great maritime event, could be imag- 
ined. On the south, east and west the grounds are 
encircled by towering hills of varying contours rising 
successively from 250 to 900 feet above sea level, as 
the enfolding walls of a vast amphitheatre. Upon the 
north the site opens out upon the superb harbor of San 
Francisco. The panorama suggests the Bay of Naples 
in the neighborhood of Sorrento. In the harbor before 
the site lies Alcatraz Island, the location of a military 
prison, whose white walls are reflected in the waters of 
the bay. Beyond are the hills of the north shore of 
the harbor rising into the thousands of feet. 

The exposition grounds comprise 635 acres and 
extend along the shores of San Francisco Bay from 
Fort Point, which marks the south boundary of the 
Golden Gate, easterly for a distance of almost two 
miles. A narrow strip of sixty-five acres extends still 
further to the east but is separated from the harbor 
by the Fort Mason military post. The greatest width 
of the grounds is more than one-half mile. The expo- 
sition buildings are set in three groups. In the center 
of the site is the group of twelve main exhibit palaces, 
five of which face north upon the harbor for almost one 
mile. On the east the concessions or amusement dis- 
trict occupies sixty-five acres; and on the west and 
nearest the Golden Gate are the great pavilions. 



One of Four Vestibuled Entrances of the Palaces of Agriculture, Food Products, Transportation, and Mines Facing North on San Francisco 
Harbor, on the Left; a Facade of the Palace of Varied Industries, Showing Landscaping and Decorative Flag Standards, on the Right 

The main exhibit palaces are set back at a 
distance of some 350 feet from the water's edge, 
giving space for a marine promenade or esplanade 
which will be the chief point of vantage for those 
viewing a series of maritime spectacles which will be 
held during the exposition. The esplanade will be 
among the show spots of the exposition and has been 
elaborately landscaped. Myrtle, cypress, eucalyptus 
and great beds of hardy flowers contrast with the 
imposing facades and lofty colonnades of the great 
palaces. Eight of the palaces of the center group are 
set in a rectangle, four facing the harbor on the north 
and four facing the hills of the city. The walls of the 
eight buildings are interconnected, forming a great 
outside wall unbroken save by a series of stupendous 
archways and entrances giving access to the courts 
between the buildings. The buildings in this group 
comprise the palaces of Education, Varied Industries, 
Manufactures, Mines and Metallurgy, Liberal Arts, 
Transportation, Agriculture and Food Products. 

From afar this group presents the effect of almost a 
single palace, a giant Oriental city with its flashing 
domes and glimpses of brilliant, riotous colors, but 
nearer it is found to be divided from north to south 
by three great courts and their approaches — the Court 
of the Universe, designed by Messrs. McKim, Mead 
and White, in its center; the east court, the Court of 
Abundance, designed by Mr. Louis C. Mullgardt, 
dividing the group upon the east, and the great west 
court, the Court of the Four Seasons, of which Mr. 
Henry Bacon is the architect, dividing it upon the west. 
Like the courts of the palaces of the Orient, these 
courts reveal the richest treasures of the exposition 
architecture, harmony and color. Flanking the walled 
city on the east is the Palace of Machinery, 367 by 967 
feet, and the largest single structure at the exposition. 
The Palace of Fine Arts, classical in the simplicity of 
its architecture, that of the Italian Renaissance, flanks 
the walled city upon the west and nearest the Golden 





The Court of the Four Seasons Looking to the South 


The Court of the Universe is capable of seating 
seven thousand persons in its central sunken gardens. 
Its principal features are the two great arches — the 
Arch of the Rising Sun and the Arch of the Setting 
Sun. The former is surmounted by an Oriental group 
symbolical of the Far East, while the latter bears an 
immense group entitled "The Nations of the West.''' 
In this are shown the pioneers of all races who have 
settled the western part of the American continents 
from Alaska to the southern extremity of South 

The dimensions of the court are 500 by 900 feet 
and it resembles somewhat in shape the great plaza 
approaching St. Peter's at Rome. On the south the 
court is dominated by a great tower gateway, the lofty 
Tower of Jewels, 435 feet in height, surmounted by an 
enormous globe, typifying the world. The shaft is 
pyramidal in shape and richly sculptured and rises in 
lofty terraces from a base 125 feet square through 
which a vaulted archway 125 feet in height, has been 
cut. The general details of the court are of the Italian 
Renaissance with a suggestion of the Byzantine influ- 
ence, while the idea of the east and west arches was 
inspired by the triumphal arches of Imperial Rome. 


The Court of Abundance or great east court is rich 
with Oriental suggestion. Spectacular to the extreme 
the details and general ensemble of the court will hold 
the visitor spellbound with admiration at the daring of 
the conception and the masterly manner of execution. 

The earth, from the creation to the ultimate, is the 
theme which the architect ambitiously selected for the 
court and which he has worked out in detail. 

In the center is a still pool of dark water from 
which rise mysteriously bubbles of inflammable gas 
which ignite upon exposure to the air. Great jets of 
steam under high pressure play over the surface of 
the pool and are forced from various openings in the 
side of the court, causing a misty haze to hang like 
fog banks over the interspace between the palaces. 

The walls of the court have been treated with giant 
columns and a tower rises at its north end. 


The Court of the Four Seasons parallels the Court 
of the Universe upon the west. The theme of this 
court is the wealth which nature has lavished upon the 
pioneer who has ever pushed forward to the west. The 
statuary in the court is particularly notable and it is 
believed that Hadrian's Villa was the source of its 

In this court, as in all others, through the use of the 
imitation travertine marble the suggestion of plaster 
and stucco is eliminated and the impression given of 
a dream-city of palaces constructed of rare marble, 
soft in tint and tone and of enduring construction. 

Notes of contrast to the beautiful soft tones of the 
marble are gained by the integral castings of columns 
in replica of Red Sienna or Numidian marble, or a 
Verde antique in bronze or gold, but even in these the 
stratified texture of the original surfaces is reproduced 
and the general treatment adhered to. For the deco- 
rations of the walls all of the figures are made of the 
same material, which is unprecedented in exposition 
construction and designing. 


The north and south outside walls of the central 
group of eight exhibit palaces have a liberal treatment 
of the Plateresque, which is so called because of its 
likeness to the work of silversmiths. The east and 
west walls of the main group are after the Italian 
Renaissance. The total length of this superb group 
east and west is 2,756 feet and its total length north 
and south is 1,235 feet. 

Flanking the central group upon the east is the great 
Palace of Machinery, the impressive architecture of 
which recalls the baths of the Emperor Hadrian. The 
architecture is essentially Roman and the decoration 
while classic in form is suggestive of modern machin- 
ery and invention. The principal architectural features 
of the palace are three central longitudinal naves, 75 
feet wide and 101 feet high, with a secondary aisle on 



A portion of a colonnaded avenue leading from 
the Court of The Four Seasons to the North 
Gardens upon San Francisco harbor. The struc- 
ture screened by the Colonnade is the Palace of 
Agriculture. The extension of the Court is 470 
feet in length and 170 feet in width. 

The Panama- Pacific International Exposition 
strikes a new note in architecture. The central 
group of exhibit palaces forms a vast rectangle 
divided north and south by three great inner 
courts and their approaches. From afar this group 
gives the effect of an Oriental city encompassed by 
a low wall broken by towers, domes and minarets; 
nearer at hand are discerned the courts, superb 
open spaces, each presenting a distinct architec- 
tural treatment, and embraced upon all sides, but 
the north, by the surrounding exhibit palaces. To 
the north, through the openings of the courts upon 
North Gardens, the visitor gains a flashing glimpse 
of San Francisco harbor. 

The Glass Dome of the Palace of Horticulture, Largest Hemispherical Dome in the World, 185.5 Feet in Height and 152 Feet in Diameter 

either side 70 feet wide and 41 feet high. The palace 
was constructed at an expenditure of $659,665. 

The composition of the Palace of Horticulture is 
Saracenic and is similar in relation to the arrangement 
of its domes and minarets to the famous Mosque of 
Sultan Ahmed 1 at Constantinople. In detail and 
ornamentation the suggestion is of the eighteenth 
century French Renaissance and the wooden trellis 
work is derived from the architecture of the Louis 
XIV period in France. The immense dome, 152 feet 
in diameter, is composed almost entirely of glass and 
the walls and roof are constructed primarily of glass. 
The cost of the palace was $341,000. 

The beautiful Palace of Fine Arts, built of steel and 
concrete, is curved in plan with its east and west 
elevations forming parallel arcs and it is 1,100 feet 
long. It is situated about 400 feet from the west wall 
of the main group and the wings half-encompass an 
immense pool of still water which will reflect its archi- 
tectural features. Its cost was $580,000. 

The Festival Hall, in which many of the principal 
theatrical features will be staged, has the usual theatre 
arrangement of a foyer in front and the stage behind a 
circular auditorium. The acoustic properties of the 
auditorium have received special attention. The archi- 
tect has conceived his plan of the building from a 
study of the Theatre des Beaux Arts type of French 
architecture and has handled it in an exceptionally 
successful manner. 


The Palace of Varied Industries is 414 feet wide by 
541 feet long, with a floor area of 219,000 square feet. 
The average height is 67 feet and the cost $312,691. 

The Palace of Education is 394x526 feet, the area 
is 205,100 square feet and the cost $425,610. 

The Palace of Mines and Metallurgy is 451x579 feet, 
a floor area of 252,000 square feet and cost $359,445. 

The Palace of Transportation is 579x614 feet, area 
of floor 314,000 square feet and cost $425,610. 





The Palace of Food Products is 424x579 feet, floor 
area 328,290 square feet and cost $342,550. 

The Palace of Manufactures is 475x552 feet, floor 
area 234,000 square feet and cost $341,069. 

The Palace of Liberal Arts is 475x585 feet, floor 
area 251,000 and cost $344,180. 

The Palace of Agriculture is 579x639, floor area 
328,633 and cost $425,610. 


The plan of the sculpture for the exposition is 
designed to form a sequence from the first piece that 
greets the visitor on his entrance from the city on the 
south throughout the courts and the circuit of the 
enclosing walls. Entering from the city through the 
South Gardens, between Festival Hall and Horticul- 
tural Hall, the visitor will first be confronted with a 
great equestrian fountain symbolizing the creation of 
the Isthmian waterway between the oceans — the 
Fountain of Energy. This will be outlined against the 
lofty opening of the archway of the Tower of Jewels, 
125 feet in height, and is achieved as an imaginative 
equestrian group representing Energy — the Victor. 

The figure of a splendid nude youth, mounted on 
a spirited horse, is depicted as advancing steadily 
through the waters, while the attendant figures of Valor 
and Fame form an encircling crest above his stern 

Passing beneath the arch, after viewing this monu- 
ment and entering the Court of the Universe beneath 
the great friezes of color the visitor arrives in a vast 
oval courtyard around which colonnades sweep to the 
right and to the left. On the central axis in these 
directions are the two triumphal arches 160 feet high, 
crowned by the great symbolical groups "The Nations 
of the East" and "The Nations of the West." These 
massive compositions placed upon the huge triumphal 
arches from San Francisco harbor are seen to stand out 
in silhouette among the vast domes and pinnacles of 
the Exposition City. 

The two main free standing monuments of the court 
are the fountains of the Rising and the Setting Sun, 
occupying positions relatively east and west. The 
upper portions of the fountains are to be the sources 
of the night illumination of the court. Great globes 
surmounted by figures representing a sunburst and 
sunset, typifying the rising and the setting sun, give 
forth at night an incandescent glow, while below in the 
basins reclining figures of the planets surmount globes 
of light, behind which the water will fall in screens. 

At the level of descent into the sunken garden, in 
which are placed the fountains of the Rising and the 
Setting Sun, titanic figures in horizontal compositions 
of the four elements, Fire, Water, Earth and Air, are 
designed. These, on a great scale and placed close to 
the ground, have been given a most symbolically 

A Section of the Palace of Food Products, on the Left; the Palace of Education and the Dome of Philosophy, on the Right 




A Facade of the Palace of Education in a Venetian Court Opening Upon the Court of the Four Seasons 

imaginative rendering and are of great interest. On 
the upper ramps of the sunken garden of the Court 
of the Universe, in positions in front of the arches, 
are two vertical groups of two figures each, repre- 
senting "Order and Chaos" and "Eternity and Change." 

Above each of the columns of the colonnade a hov- 
ering figure with a jeweled head, representing a scintil- 
lating star, is placed. It is proposed that lights from 
concealed sources from opposite sides of the court will 
be thrown on the cut glass jewels which will be inserted 
in the star headdress of the figures. 

Advancing down the forecourt there is a pool of 
placid water in which the Tower of Jewels is reflected. 
At the end of the forecourt and fronting the Bay of 
San Francisco, on the sea esplanade, is erected a great 
figured column, the "Column of Progress." This can 
be seen prominently from the bay and marks the 
entrance to the Court of the Universe. Converging 

about the square base of the column a stream of 
figures, embodying conceptions of the great spiritual 
divisions of mankind, advance to the doorway in the 
center of the base, and as if having mounted within, 
a frieze of figures appear surmounting the capital of 
the column 160 feet from the ground, supporting by 
their united effort a single figure who spends his 
strength in launching his arrow of adventurous prog- 
ress. The capital of this column will still further carry 
out the idea of movement and change in progress, for 
it is composed of wings and figures having a rotary 

The Tower of Jewels is decorated with much sculp- 
ture of a purely ornamental kind, as well as a repeated 
typical equestrian figure of an armored horseman. At 
the level of the spring of the great arch of the tower 
are pedestals which support standing portrait statues 
of types of Philosopher, Adventurer, Priest, Soldier, 



THE top panorama shows the 
main exhibit section at the 
Panama- Pacific International 
Exposition and portions of the for- 
eign and state sections, as well as 
the concessions district, the famous 
Zone. The beautiful Tower of 
Jewels in the center of the picture 
rises 435 feet in height and is cleft 
by an archway 125 feet high, 
through which visitors will pass 
directly north from the main gates 
oi the exposition into the Court of 
the Universe. In the foreground 
on the left is the famous "Inside 
Inn." Next, to the right, is the 
great Palace of Horticulture, 
while on the opposite side of the 
beautiful South Gardens, is Festival 
Hall, which will be at the disposal 
of delegates to conventions from 
all parts of the world. 

In the South Gardens, in the 
foreground, are located the V oung 
Woman's Christian Association 
building and also the Press Build- 
ing. The exposition grounds have 
a total area of 635 acres and paral- 
lel the harbor for a distance of 
almost three miles. At the left of 
the panorama may be seen the 
Golden Gate. 






The lower panorama shows a 
panorama of the principal section 
of the rebuilt city of San Francisco. 
The photograph was taken from a 
tall building overlooking Market 
Street. On the extreme right of 
the picture by following Market 
Street in the background of the 
picture the reader will notice the 
Union Ferry Depot building, sur- 
mounted by a lofty tower. San 
Francisco, is today the newest of 
the great cities of the world, over 
four square miles of its residential 
and business sections having been 
rebuilt at an outlay exceeding the 
cost of the Panama Canal. 

In the center, map of San Fran- 
cisco, showing the exposition site 
in relation to the street car systems 
of the city. San Francisco has ex- 
ceptional means of transportation 
to reach the exposition grounds. 
There are four direct lines to the 
exposition site, having a carrying 
capacity of over forty thousand 
passengers per hour. In addition 
to the street car systems direct 
ferries will operate from Alameda 
and Marin counties to the grounds. 
There are one hundred double 
deck London type motor buses 
seating 54 passengers each in 







As seen from the hills of San Francisco the exposi- 
tion presents a great parti-colored area perhaps best 
described as resembling a giant Persian rug of soft, 
melting tones. The roofs of the palaces are a reddish 
pink, the color of Spanish tile; the domes are green, 
and gold and blue are set within the recesses of the 
towers. The general color plan is a faint ivory, the 
color of travertine stone. 

It was a new field, this painting an entire city with 
the colors of the rainbow. Expositions of the past 
had been "White Cities" with the exception of slight 
uses of color in the last two, but the directors of the 
Panama-Pacific International Exposition wanted a 
"Rainbow City" whose colors would provide a splendid 

The masterpiece that already smiles its promise 
from the frame of hills and flashing, tossing waters 
of San Francisco Bay is a poem of color that makes 
words of description seem dumb and meaningless. 
What it will be when every dome, colonnade and gar- 
den spot joins the polychromatic harmony overleaps 
the bounds of imagination. 

French green is used in all the lattices, flower tubs, 
curbing of grass plots (where it complements the 
green of the grass), in the exterior wood work and in 
some of the smaller doors. 

Oxidized copper-green is reflected by the ten largest 
domes on the exhibit palaces. The only exception to 
this color in domes will be the domes of the Court of 
the Universe, which are to be yellow. 

Blue-green is found in the ornamentation of the 
travertine and in a darker shade at the bases of the 
flag poles. 

Pinkish-red-orange is used in the tall flag poles. It 
is brilliant and always topped with gold and the scores 
that surround every building play an important part 
in the color scheme. 

There are three tones of the wall-red. They are 
found in the backgrounds of colonnades, backgrounds 
of courts, backgrounds of niches, on the tiled roofs and 
in the statuary. 

Yellow-golden-orange is used in enriching the tra- 
vertine and in heightening the shadow effects. Statu- 
ary that is high above the ground is of golden yellow 
and that which is close to the eye is of verde antique, 
while much of it is left with the natural travertine 

In the ceilings and other vaulted recesses, in the 
deep shadows and in the background of ornamentation 
in which travertine rosettes are set, the deep cerulean 
blue is used. 


The concessions at the exposition will be unusual, 
not only for their high artistic value and great educa- 

tional worth but also for the large outlay required in 
their presentation. 

The concessions area is a long narrow strip of sixty- 
five acres, opening out upon Van Ness Avenue, one of 
the principal boulevards of San Francisco, and leading 
thence westward to the main group of exhibit palaces. 
Through its center runs the street of concessions; in 
the center of the district will be a great "Plaza of 
Wonders," in which will rise the highest flag pole in 
the world, a giant fir 246 feet in height and over five 
feet in diameter at the base; this enormous pole was 
donated by the citizens of Astoria, Oregon. 


Toyland Grown Up will cost something like a million 
dollars to construct and its appeal will be well-nigh 
universal. It was its originator's idea to give to the 
people of all the world that for which they have been 
seeking eagerly for as far back as history takes us — a 
chance to renew their youth. 

Toy giants in our nursery days were six inches high. 
When exhibited in Toyland Grown Up they will 
measure two hundred feet. "Jack and the Bean Stalk" 
of the nursery rhymes is to be a reality and the Giant's 
House and the Giant's Kitchen will be of giant propor- 
tions. Old Mother Hubbard's Cupboard will accom- 
modate diners in the two lower shelves and the top 
shelf will be the very last word in a commodious 
dancing floor — probably not for the Tango, because 
its vogue seems already to be waning, but whatever 
the craze for the moment happens to be will prevail 

According to its inventor it is to be understood that 
Toyland Grown Up is not an architectural elaboration 
of toys in microcosm : "The toy was a delight in 
the days of knickerbockers and knee-high gingham 
dresses, but in this fourteen acre two hundred-foot 
high collection it must form an environment for every 
grown-up thrill and delight of summer amusement; its 
circus, its riders, its chutes, its spectacles, its music 
and flowers, its flags and gaiety and constant carnival 
— a grown-up kids' millionaire delirium of something 
doing every minute in a grown-up environment of 
health and youthful play." 

The theory that the best and most popular enter- 
tainment to be found in any great exposition or county 
fair consists in those features which make the spec- 
tator a part of the show has prevailed at San Francisco. 
There have been secured the most unique and original 
forms of amusement which have been offered modern 
man. There will be more places to ride, more places 
to frivol, more bumps to bump and more scenic treats 
underground and through mid-air, than has before been 
offered a show going public. 




The Palace of Varied industries, to the Left; the Palace of Mines and Metallurgy, on the Right 



One of these, the Aeroscope, stands 264 feet high 
and a ride in it will be like an aerial jaunt over a 
down-town office building. If measured, the Aero- 
scope would stand seven stories higher than the Flat 
Iron Building in New York. It is a vast improvement 
on the Ferris Wheel. Infinite attention has been de- 
voted to making it a thing of safety as well as of 
comfort and pleasure and the outlook from on high 
which it will afford insures its popularity. 

A great motion picture building composed of ten 
separate theatres having a seating capacity of four 
thousand i s> a feature of "The Zone." Here will be 
shown moving pictures of the industries, the scenic 
beauties and all of the activities, commercial, artistic, 

scientific, etc., of the states and foreign nations par- 
ticipating in the exposition. Exhibitors will also be 
privileged to display moving pictures of manufacturing 
processes and the like in this building, which is to be 
known as "The Industrial Palace." 

In the Sub-Marines visitors will travel beneath the 
waters of a great lagoon in models of the best types of 
submarines used in the world's navies. From the port- 
holes of the boats they will be able to look out 
upon a marine panorama attractively setting forth the 
changes in ocean life from the tropics to the frigid 

The Panama Canal concession will be a great work- 
ing model of the Panama Canal with a capacity of 
handling 2,000 sightseers through its locks every half 
hour. Scenes in the Canal Zone will be reproduced 

and the visitor is treated to a running lecture upon 
the operation of the canal. 

The Evolution of the Dreadnaught portrays the de- 
velopment of the modern battleship from the old 
wooden frigate of early colonial days. In this pano- 
ramic reproduction scenes of the famous battle between 
the Monitor and the Merrimac will be reproduced. 

Another interesting war time concession will be that 
reproducing the battle of Gettysburg. The concession 
is very realistic and an actual road bordered by grow- 
ing grain merges imperceptibly into the narrow lane 
of the battlefield. 

The Dayton Flood will be a realistic production of 
the scenes that transpired when the courageous Ameri- 

can city was overwhelmed by the waters of the Ohio 

The Aeroscope, a giant pendulum, will carry visitors 
to a height of 274 feet, six feet higher than the famed 
Ferris Wheel at Chicago. 

Among other notable concessions are the Australa- 
sian Village, the Alligator Farm, the Bowls of Joy, 
the Carouselles, Creation, the Parsival Dirigible, the 
Forty-nine Camp, the Human Roulette, the Infant In- 
cubator, Japan Beautiful, the Marine Gardens, Moham- 
et's Mountain, the Narren Palast, the Novelty Conces- 
sion, Old Nuremberg, the Old Red Mill, ^ the Oriental 
Village, the Ostrich Farm, the Samoan Village, and 

Reproduction of Yellowstone National Park. 




The Palace of Mines, on the Left; Detail of the Palace of Machinery Showing Decorative Spandrel Illustrative of the Mechanical Industries 

Festival Hall Upon the Exposition Grounds Where Congresses and Conventions of World Interest Will Assemble 


A narrow gauge railway operated on the tracks ex- 
tending from a point near the Palace of Machinery, 
via the north side of the grounds to the race track, 
polo and athletic fields along the water front, will be 
known as the Panacific Railway. The road will be 
double-tracked. This Intramural accommodation will 
be appreciated by visitors with but limited time for 
sightseeing, linking, as it does, the Zone at the eastern 
end of the exposition area, with the area where so 
many special events are to be staged. 

There are few things that any of us has ever thought 
of or wished for that we can not get in the Zone. From 
events in history, past and present, from Bowls of Joy, 
Merry-go-Rounds, Ostrich Farms, Elephants, Camels, 
Beauty Spots of the World, Initiation into the Mys- 
teries of the Orient, with Turks, Egyptians and Ori- 
entals wearing costumes of their native countries, with 
native surroundings, dancers of many lands, Austra- 
lasian villages, Incubator Babies— all these have been 
provided for along the Zone. 

And first, last and all the time "The Zone" will be 
girdled, crowned, gemmed, starred, streaked, arched 
and rendered a thing of joy and splendor by the lights, 
for each firm or individual employed has been given 
this general instruction, "Go as far as you like, but be 
sure we outshine all the other fellows." 


World series baseball is to be one of the features 
of the greatest athletic and sporting program ever 
given by an organization. Polo will be played in the 
first world polo tournament; motor boats will have a 
$10,000 race; two harness horse racing meets will carry 
away $227,000 in purses; amateur and professional 
boxing champions will be big cards in the squared 
arena; the Vanderbilt Cup automobile race is assured; 
track and field meets will rival the Olympic games; 
and the aquatic events will be equal to the best that 
have ever been offered and will be presented more 
attractively than at any time in the history of such 



Topographical Map Showing San Francisco and Vicinity. The Exposition Site 

Is Located Within the City Limits of San Francisco, Just Inside the Famous 

Golden Gate Entrance to San Francisco Harbor From the Pacific Ocean. 

Reservations may be made in the European Plan houses THROUGH THE SAN FRANCISCO 
HOTEL BUREAU, at from $ 1.00 to S3.00 a person per day, or by writing the Bureau of Informa- 
tion and Public Service, Panama-Pacific International Exposition. 

In American Plan houses reservations may be made THROUGH THE SAN FRANCISCO 
HOTEL BUREAU, at from $3.00 and up a person per day. 

Oppressive Summer Heat 
Unknown in San Fran- 
cisco. No Snow or 
Ice in Winter 

San Francisco offers a cool coast sum- 
mer climate with no rain; a winter cli- 
mate without snow, ice or blizzard. 
Uncomfortable temperatures, whether 
cold or hot, are practically unknown in 
San Francisco. 

The annual mean temperature of San 
Francisco is 56 degrees Fahrenheit Sep- 
tember is the warmest, and January the 
coldest month. The mean temperature 
of September is 59.1 degrees, and of 
January 49.2. In the last twenty years 
there have been only twenty-seven days 
during which the temperature exceeded 
90 degrees, and in the same period it 
has not fallen below 32 degrees, the 
freezing point. The differences between 
day and night temperatures are small. 
The warmest hour, 2 p. m., has a mean 
temperature of 59.2, and the coolest hour, 
6 a. m., has a mean temperature of 50.9 

The following shows the average num- 
ber of rainy days during the months of 
the Exposition period, the data being 
taken from the official records covering 
sixty-two years: March, 11 rainy days; 
April, 6; May, 4; June, 1; July, 0; 
August, 0; September, 2; October, 4; 
November, 7. Delegates should bring 
overcoats and wraps. From April to 
November umbrellas may safely be left 
at home. 


Visitors to San Francisco from East- 
ern, Middle Western and Southern States 
should note the average temperatures 
stated above and prepare in conformity 
thereto. The temperature of San Fran- 
cisco practically the year around is about 
that of middle April or early May in New 
York, London or Chicago. Do not come 
clad for a hot Eastern summer. Light 
overcoats and wraps are always in de- 
mand in the evening. From April to 
November umbrellas may safely be left 
at home. 




1> Iff 



San Diego, Cal., Jan. 1-Dec. 31, 1915 

When San Diego decided to hold this exposition, 
she called together her leading men and instructed 
them to cast about for something unique and 
absolutely different from any previous Exposition. 
In place, therefore, of exhibiting what has already 
been accomplished by Man, San Diego arranged to 

pointing the way to the future by showing the 
possibilities which lie ahead. 

The Exposition presents to the world, Man's 
history from the prehistoric Stone Age, through the 
mediaeval stages to the present time, dwelling 
especially on the growth of civilization in the countries 
bordering the Pacific Ocean. 



The Exposition has been built on the site of 

Balboa Park. This is a reservation from the original 
pueblo of San Diego, under the first Spanish grant 
in California. It comprises 1,400 acres of high land 
sloping gently from broad mesas and intersected by 
deep canons. 

From the higher elevations of this magnificent 
park, one of the most beautiful diversified prospects 
in the world spreads away in every direction. To the 
eastward rises the purple Cuyamaca and San Miguel 

peaks ; on the south, v^^^^^^^^^^am^^^^^^^m. 
the mountains of 
Mexico form a 
rugged sky line van- 
ishing in the desert 
mists of Lower 
California; almost at 
the feet of the 
observer are the 
islands of Coronado; 
in the foreground, 
to the westward, is 
the long, level head- 
land of Point Loma, 
dividing the channel 
of San Diego Bay 
from the waters of 
the Pacific like the 
prow of a mighty 
battleship. Close 
within the near 
vision is the bay 
itself, the clustered 
villas of Coronado, 
embowered in palms 
and sub-tropical 
foliage; and sweep- 
ing up to the verge 
of the park is the 
city of San Diego, 
stretching right and 
left along the land- 
locked harbor. 

It was in the 
nature of a tribute 
to the climate of 
this section that the 
management de- 
cided from the 
beginning to throw 

open the Exposition gates at 12.01 a.m. January 1, 
1915, and keep them open continuously until midnight, 
December 31, 1915, for nowhere else in the United 
States is the climate so equable as to allow a 
guarantee of good weather for a year. 

The Exposition proper embraces about 615 acres. 
It is reached by an immense concrete causeway, or 
bridge, 900 feet long and 130 feet high, leading 
across Cabrillo Canon to the main Exposition build- 
ings, grouped around a great rectangular court. 

Aeroplane View of the Exposition, City and Bay 



Chief among this 
group is the California 
State Building, 
modeled on the lines 
of the famous cathe- 
drals of California, 
Mexico, and Spain, and 
erected at the end of 
the Cabrillo Bridge. 
This beautiful and 
imposing structure was 
built at a cost of 
1500,000 and reaches 
the majestic height of 
235 feet. 

Harmony was the 
fundamental architec- 
tural principle in the 
scope of the entire 
Exposition. All of the 
exhibit buildings, in- 
cluding the California 
Counties, Art, Agricul- 
ture, Horticulture, 
Liberal Arts, Machin- 
ery, United States Government, and Mining Exhibit 
buildings, have adopted the Spanish -Colonial or 
so-called "Mission" style of architecture. 

Leading south from the Court of Honor is a street 
that opens into a rectangular plaza, called the 

Tower of the Science and 
Education Building 

Plaza de las Republicas America. South of this is 
the huge Ethnological Building, and to the west, 
down the mesa, are the various State and Foreign 
Nation buildings. 

North of the central line are extensive botanical 
gardens, in which are fountains and plantations. 
There is also a central court for band concerts. Cliff 
dwellings, an Indian Congress and outdoor exhibits on 
reclamation, conservation, irrigation and Government 
forest service are located in this vicinity. 

Horticulture is one of the main features of the 
Exposition. Its wealth of plant life contains speci- 
mens of every known flora in the world which it has 
been possible to transport and transplant. Millions 
of plants, from the most delicate ferns and flowers 
to massive tropical palms and trees, were propagated 
and cultivated in the botanical gardens and hot- 
houses for the wonderful living decorations now 
presented in every garden and park, street and 
building of the Exposition. Greece, Italy, Africa, 
Australia, China, Japan, Siberia, Alaska and many 
of the South American countries have contributed to 
this vast display. 

Across the Spanish Canon is a dam holding a 
lagoon of 50,000,000 gallons capacity, surrounded 
by ornamental groups of trees, vines and shrubs, all 
connected with the permanent general park system 
of the city. 


Orchards, plantations and diversified farms take 
the place of the bottled fruits and vegetables shown at 
previous expositions. The exhibit of citrus fruits is 
an orchard of several hundred vigorous trees, bearing 
oranges, lemons, kumquats, grapefruit and nectarines. 
The vegetable exhibit is a five-acre model intensive 
farm, set out with peach, apricot, loquat, cherry 
and alligator pear; with a thousand rows of all sorts 
of vegetables cramming the ground beneath, and 
all fed by the irrigation system. The grape display is 
a small model vineyard like the vast vineyards in the 
valleys back of San Diego. The farming machinery 
is not idle in a great building, but it is in operation 
on a large tract sown to different crops, with heavy 
tractors puffing down the rows, a giant plow, a reaper 
doing the work of a hundred men, and in action 
are the other types of modern machinery which have 
transformed agriculture into a science. 

The Japanese goods on display are those which 
have been made by natives of the Far East Island 
Empire in the Japanese section of the Foreign Arts 
Building, in the full sight of visitors, and the Russian 
peasants weave rugs and mold pottery instead of 
simply selling them. 

This is the spirit of the entire Exposition— the 
showing of processes rather than finished products. 
and the demonstration of life, vigor and energy. 

As much as possible has been placed out-of-doors, 
for the steady climate encourages out-of-door life 

and out-of-door dis- 
play. It is the climate 
which has made possi- 
ble the best features 
of the San Diego Ex- 
position; climate and 
creative genius that 
have devised a new 
type of Exposition. 

Great as the San 
Diego Exposition is. it 
is not so huge that any 
exhibit is lost, any 
building hidden, or any 
plantation obscure. 
Arranged in a most 
masterful way, on a 
site incomparable for 
the purpose, the hum- 
blest community dis- 
play is in a prominent 
place, because the Ex- 
position itself is com- 
pact, accessible and 
small enough to allow 
each to display itself to the best advantage. 

Truly this is the EXPOSITION OF OPPOR- 
TUNITY, not alone for San Diego and the exhibitors, 
hut for the entire Western Hemisphere, and as well 
for each person who visits the Exposition. 

A Portion o! the 
Home Economy Building 

The Pool by the Botanical Building 







Information— In planning a California trip, write to or call upon any of 
the representatives named below and they will be glad to give you all possible 
assistance and information regarding train schedules, tickets, checking of 
baggage and other necessary preliminaries. They will also supply you with 
detailed information regarding personally conducted tours. 


Antigo, Wis. — D. R. Ilickok, Traveling Agent 

Birmingham, Ala. — Brown-Marx Bidg. — F. C. Bush, Trav. Agent 

Boone, Iowa — A. J. Cheeseman, Traveling Agent 

Boston, Mass. — 322 Washington St. — J. E. Brittain, General Agent 

Buffalo, N.Y.— 301 Main St. (Ellicott Sq.)— H. B. Loucks, Jr.. G. A. 

Cedar Rapids, Iowa — M. H. Rizer, Passenger and Ticket Agent 

Chicago, III.— 148 South Clark St., City Ticket Office— H. A. Gross, 

General Agent Passenger Department 
226 West Jackson St. — Jno. L. Ferguson, Ass't Gen'l Passenger 

and Ticket Agent; M. R. Leahy, Ass't Gen'l Passenger and 

Ticket Agent; R. Thomson, Ass't Gen'l Passenger and Ticket 

Agent; F. P. Eyman, Jr., Traveling Agent. 
Passenger Terminal — H. G. Van Winkle. Term. Pass'r and Tkt Agt. 
Cincinnati, Ohio — 434 Walnut St. — N. M. Breeze, General Agent 
Cleveland, Ohio— 207 Euclid Ave —A. R. Gould, General Agent 
Council Bluffs, Iowa — 520 Broadway, City Ticket Office — 

Wm. B. Richards, General Agent 
Deadwood, S. D. — E. E. Benjamin, General Agent 
Denver, Colo.— 801 17th St. — T. S. Rattle. General Agent 
Des Moines, Iowa— 602 Walnut Street, City Ticket Office— 

J. J. Livingston, General Agent 
Detroit, Mich. — 30 Fort St., West — W. L. Stannard, General Agent 
Duluth, Minn.— 302 West Superior Street, City Ticket Office— 

E. J. Carland, General Agent Passenger Department 
Fremont, Neb. — H, B. Eller, Traveling Agent 

Grand Forks, N. D.— 5th St.& DeMers Ave.— A.R.Witherapoon.T.A, 
Green Bay, Wis.— E, B. Daly. Traveling Agent 
Helena, Mont.— 37 Sixth Ave., West— E. A. Gray, General Agent 
Hong Kong, China— King's Bidg. — G.H. Corse, Jr., Gen'l Pass'r Agt., 

San Francisco Overland Route 
Houghton, Mich.— Douglas House Blk — C. E. Webb, Gen'l Agent 
Huron, S. D. — F. E. Donegan, Traveling Agent 
Indianapolis, Ind.— 610 Merchants Bank Bidg.— J. S. Talbot, G. A. 
Kansas City, Mo.— 443 Sheidley Bidg.— F. A. Brown, Traveling 

Passenger Agent „ 

Lincoln, Neb.— 1024 "O" St., City Tkt. Office— R. W. McGinms, G. A. 
Los Angeles, Cal.— 605 S. Spring St.— C A. Thurston, Gen'l Agent 
Madison, Wis. — A. L. Fisher, Traveling Agent 

A. C. JOHNSON, Pissenger Traffic Manager 

General Offices — 226 West 

A1280-14 (50M Add'l) 

Mankato, Minn. — J. G. Perry, Traveling Agent 

Milwaukee, Wis.— 99 Wisconsin St., City Ticket Office— Charlee 

Thompson, General Agent 
Minneapolis, Minn. — 600 Nicollet Ave., City Ticket Office — 

J. A. O'Brien, General Agent Passenger Department 
New York City — 1282 Broadway — C. C. Walton, General Agent 

Passenger Department 
Omaha, Neb.— 1401 and 1403 Farnam St., City Ticket Office- 
John Mellen, General Agent 
1201 Farnam St. — W. H. Jones, Division Passenger Agent, 

Nebraska and Wyoming Divisions 
Peoria, 111.— 333 Main St.. City Ticket Office— J. W. Hendley. G. A. 
Philadelphia, Pa. — 1020 Chestnut St.— D. M. Davis, General Agent 
Pittsburgh, Pa. — 529 Smithfield St.— A. Q. Tallant, General Agent 
Portland, Ore.— 102 Third St.— E. C. Griffin, General Agent 
St. Louis, Mo.— 315 North Tenth St.— Geo. F. Brigham, Gen'l Agt. 
St. Paul, Minn.— 396 Robert St. (Ryan Hotel), City Ticket Office— 

H. H. Lankester, General Agent Passenger Department 
Sacramento, Cal.— 1000 Fourth St. — E. H. Lamb, General Agent 
Salt Lake City, Utah— 317 Main St.— C. A. Walker, General Agent 
San Francisco, Cal. — R. R. Ritchie, Gen'l Western Agent. Room 388 

Flood Building; R. V. Holder, General Agent, 878 Market St. 
Seattle, Wash.— 615 Second Ave.— F. W. Parker, General Agent 
Sioux City, Iowa — Security Bank Building, City Ticket Office— 

M. M. Betzner, General Agent. 
Spokane, Wash.— 607 Sprague Ave.— H. S. Collins, General Agent 
Superior, Wis.— 910 Tower Ave., City Ticket Office — J. D. Mahon, 

Genera! Agent 
Sydney, Australia— 5 Gresham Street, Hoskins Bidg. — V. A. Sproul, 

Australian Passenger Agent 
Tacoma.Wash.— 604 Bankers' Trust Bidg.— A. S. Nash, Trav. Agt. 
Toronto, Ont. — 46 Yonge St. — B. H. Bennett, General Agent 
Vancouver, B. C— 902 Dominion Bidg.— Edw. A. Dye, Trav. Agt. 
Winnipeg, Man.— 333 Main St. — W. S. R. Cameron, General Agent 
Winona, Mmn. — H. J. Wagen. General Agent 
Yokohama, Japan — 1 Water St.— G. H. Corse. Jr., Gen'l Pass'r Agt.. 

San Francisco Overland Route 

C A. CAIRNS, Gen'l Pasa'r and Ticket Agent 
Jickson Street, Chicago, 111.